You may or may not have already noticed a new look to Facebook pages. If you're surprised, you shouldn't be. Facebook is constantly changing and working to improve their services for better or for worse. Mostly for the better.
You'll still have your top section featuring your cover photo, but will now see a 'Featured' box at the top featuring media from your page. If you have a 'Shop' or 'Services' feature this will display at the top of your page underneath a box where visitors and fans can leave a comment.
You'll notice that the tabs section is still located on the far left, but you can still reorder these by clicking 'manage tabs' and dragging and dropping into place. For example, if you have an e-commerce shop, you'll want to move your 'Shop' tab to the top. If you have high quality media assets like photos and videos, you'll want to ensure those are at the top as well. Again, if you're selling a product or service that requires someone to visit your website, make sure your photos and videos link back to your website where a purchase can be made.
Another cool feature is the 'Templates' option located under 'Edit Page Settings'. Here you can scroll the options for specific templates that fit your business e.g. standard, professional services, shopping, venues, gaming, politicians, restaurants & cafes.
By picking a template relevant to your business you get the option for different buttons and calls-to-action that will be applied to your page once you select the template.
You'll also get a list of tabs that will be featured on your page as part of your template.
Keep in mind that if and when you apply a new template to your page, your current template will be replaced. For example, if you have an online 'shop' tab within your current template, and you select a new template that does not include a 'shop' tab, your current 'shop' tab will disappear. Take your time to read through the template options before selecting the right template for your business.
If you haven't already, now is the time to edit your page and make sure the photos being feature best represent your business, whether you're selling products, or services. Photos that will appear in your timeline box are only the photos you upload directly to your posts, not ones that show up as thumbnails from links. So make sure you're loading photos and videos in the proper size.
Currently, Facebook recommends the following for your images:
- Photos should be 720px, 960px, or 2048px wide.
- Avoid compression by uploading a photo with a file size less than 100KB.
- Save photos as JPEG with an sRGB color profile. This may or may not be the default based on your photo or image editing tools or software