It's no secret that video content has exploded, and theres no signs of it stopping anytime soon. This leads us to one of the most common questions we get from our clients; how do we create great video content with a small budget?
To help provide some inspiration and answers to this common question, we decided to write this post to help you up your video game.
KEEP IT SIMPLE
When thinking about creating video content, remember that with all of the technical devices today, you don't need to hire a big production company in order to create high-quality, engaging videos. Devices like a Go-Pro, webcam, your tablet or even your smartphone can be great tools to help you create low-cost, high-quality video content. You can also invest a couple hundred dollars in a good quality microphone to give your video that step up. While, the iphones' out of the box microphone is great, using a good quality external mic can really improve the sound quality of your videos. Check out these recommendations from imore.com
EDIT WITH APPS
Before uploading your video, take the time to do some editing to really give it that professional look. There are oodles of video editing apps out there, but here are a few that we recommend checking out:
Adobe Premier Clip (Android & IOS) -
Allows you to drag and drop clips and photos in the order you like, trim out parts you don't want, and polish with lighting adjustments, transitions, slo-mo effects and more. Learn more about Premier Clip here.
Magisto (IOS) -
Magisto's magic will create a professional looking video story from as little as a few photos or videos. Add music, visual effects, edit and reorder scenes, or for an extra touch, you can add your logo with their business features. Plans start from $4.99/month. Learn more about Magisto here.
Allows you to create a video start-to-finish on your iPhone or iPad. Add themes, filters, effects, transitions, emojis, voiceovers, music and more. You can try WeVideo free, but paid plans range from $20-$69. Learn more about the app here.
These are just a few of some of the amazing video apps out there to help you make your videos look amazing. Give them a try.
Before diving into creating your videos, it's important to sit down and map out the story you want to tell with your video content. Develop a video content strategy to guide your video production and ensure you're reaching customers wherever they are in the funnel. We'll cover tips on developing your video content strategy in another post, but here are some content topics to consider including in your strategy.
Brand - When targeting top of the funnel users, consider introducing your brand in a fun unique way. I mean, who doesn't remember Volvo's video featuring Jean-Claude Van Damme? Okay, just in case you need reminding, or an excuse to watch this again, here you go:
This video is a great example because it tells an engaging story, it looks and sounds great, and it expresses the values of the brand. Volvo also manages to tell you the benefits of their product without being overly promotional. Plus, we all remember it!
Product Videos - According to a study done by HubSpot, 90% of users say that product videos are helpful in the purchase decision making process. When targeting that mid-funnel customer, include video to show how your products can solve a problem for a potential customer, and be sure to highlight key features and benefits.
Share-Worthy Content - Hubspot also found that 92% of mobile video consumers share videos with other. When developing your video content, think about the types of content that people want to share with others. Some of the top content people share includes; comedy/humour, how-to, educational content, news & music. Keeping these topics in mind when developing a content plan can help you create share-worthy content your audience will love.
FAQ Videos - Once a lead has entered the bottom of funnel, they are typically looking for answers to very specific questions. Try creating product FAQ videos that answer audience questions in a genuine way.
optimize for google
There are several factors that tell Google how to rank a particular video, but here are a few easy steps to get you started;
Tagging & Titles - In order to help YouTube understand what your video content is, it's important to include descriptive text and relevant keywords to ensure your video ranks when a user is searching. Be sure to include your most relevant keywords into your title text.
Google Trends is useful tool to help provide insight into what people are searching for on YouTube, and help you discover relevant, non-brand keywords.
Once you've determined the keywords you want your video to rank for, be sure to include them in description field of your video. The more you tell Google about your video, the more confidently they can rank your video for a particular keyword.
Call-to-Actions - Now that you've put time and effort into filming, editing, and researching keywords for your video, it's crucial that you remember to include a solid call-to-action. How do you want to drive engagement with your audience? Google offers tools to help make your YouTube videos more interactive. Experiment with call-to-actions overlays, cards & more here.
It's nearly impossible to know if your videos will generate a large number of organic views, but these tips will certainly help increase your chances.
Go head and give it a try. Happy Filming!