As your business expands and your locations multiply, it may be time to consider a new tactic for managing or creating multiple Facebook Pages. While one main company Page is important for promoting your business as a whole, an individual Page for each location allows you to reach customers on a more personalized level.
If the idea of multiple Pages seems daunting, or if you already have multiple Pages and are struggling to keep them up to date, try using Facebook Locations.
Facebook Locations is a great way to streamline and organize your company’s Facebook presence. The tool allows you to set a main Page, and then connect and organize individual location Pages. You can manage everything from one spot, adding new store Pages, editing contact information, and managing locations.
As mentioned earlier, it streamlines the admin process by allowing you to easily add, edit, and remove location Pages from a central spot. If a phone number has changed, or a location closed, those edits are easily done. This eliminates the need for having multiple Facebook business pages for multiple store locations.
Facebook Locations makes consistent branding easy, with every new place Page automatically assuming the same cover photo and profile picture as your main Page. There is also the option to upload individual ones.
Take the opportunity to clean up and organize any duplicate Pages created by other employees. Once set up, all Pages will be listed together, and admins who have access to the main Page will be able to access each location as well.
Location Pages make things crystal clear for your customers. The feature will help customers find you in Facebook search, and make it clear for them which location’s Page they are on. They will be able to see the hours and address for the specific location they want to visit, as well as check out what the local deals or offers are. Your main Page will now include a built-in map and a store finder, pointing customers to the nearest shop.
Using Facebook Locations will also allow you to run customized ads for each location, reaching customers with local store offers. Called Local awareness ads, you can reach out to both regular and prospective customers in your area by targeting ads only to people when they are near one of your business locations. These ads should focus on your local connection, sharing an incentive, localized product or sale, and take advantage of call to action buttons like “call now” or “get directions.”
To begin, you need to set up multiple locations through your business manager. Select the menu on the top left, and you should be able to see ‘Business Locations’ under ‘Assets’. From there you can choose ‘set up multiple locations.’
You will be prompted to set your main company Page that all your location Pages will link from. From there you can add locations from existing Pages, or create new ones. The location Pages connected to your main Page will all have the same name, which will be your main Page’s name, followed by the location.
For a step by step guide, see Facebook’s Locations FAQ section.
So, if you have multiple locations, we suggest you spend the time to set up Facebook Locations, and enjoy how much easier it is to manage them.