One of the most common hesitations my clients have, is not knowing where they should start. If you have little to no experience online, the social media world can be extremely overwhelming. Before jumping in it would be helpful to ask yourself the following questions:
1. What is my objective? It's important to first sit down and determine what your goals on social media are, and what you hope to accomplish.
2. Who is my audience? Like any marketing strategy you should know who your target audience is, and how you can reach them.
3. Where should I focus my efforts? Not every social platform is right for every business. Look at what your niche is and choose platforms that will best highlight your content and tell your story.
4. How will I manage? Once you create a social media presence for your brand or company, it's vital that you maintain it. You need to have a point person to share your content and monitor your feeds at all times. It's important that every customer comment or inquiry is answered. Is there someone on your team equipped to take this on? If not, consider hiring a social media consultant.
5. Content? Finding relevant and quality content to keep yourself active with your community can be a challenge. Create a content strategy that features a mix your products/services, industry news and community support features. No one likes to hear someone talk about themselves all the time, so why should your brand do it?
6.Traditional Advertising? Social media doesn't replace your traditional marketing efforts, it becomes part of the strategy. Develop creative ways to incorporate your social into your traditional campaigns.
Social media doesn't have to be overwhelming. Put the right strategy in place and it can be exciting and extremely valuable.
By: Kate McConney